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Detroit's Grill King
Reported
by Erik Smith
Web
produced by Rachel
L. Miller
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One of the Grill King's barrel
barbecue grills.
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Since
1983, a little used alley south of 8 Mile Road has been the
world headquarters of the Robert Felton Institute of Grillology.
"Just
like Versace was to clothes, that's what I am to grills,"
Robert says.
From
his humble shop, in which he can't park his car anymore, has
come a steady stream of 55-gallon drum barbecue grills.
As
you can imagine, when summer is on the calendar page, Robert's
in overdrive. Actually, the fact is Robert's always in overdrive.
He
makes his grills from heavy 16-gauge oil barrels and he says
his favorite thing to cook on his grills are T-bone steaks.
To his neighbors, friends and barbecue fans everywhere, Robert
is known as Detroit's Grill King. He even has red and white
lawn signs that stake his claim to that title -- they're on
lawns all over town.
As
you might guess, it's basically a mom-and-pop operation. Robert
designs and welds. His wife polishes and paints, and the kids,
they stay the heck out of the way because Robert's always
on the move.
In
his 15 years in the backyard barbecue business, the Detroit
Grill King has had some ups and downs, but things are heating
up right now. He's going to move out of the garage and into
an old factory warehouse soon. He'll be adding some employees
and streamlining the assembly process.
Robert
says he had a dream to own his own business.
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Robert Felton, the Detroit Grill
King.
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"I
just said I didn't want to work for others," he says. "I had
a dream. One of my dreams is a manufacturing facility. I want
to see jobs."
Robert
hopes to crank out a thousand grills this year. He's already
sold them from West Bloomfield to Belleville, but he thinks
he hasn't really begun to roll his barrels into the big backyard
barbecue market in the Detroit area.
"When
I sell a barrel, I have to make sure it's right," he says.
"That customer, when it's sitting in their yard, it's representing
me.
"It's different when you build something just to build it
and you build it from your heart. I try to build from my heart."
The
Grill King says it should never take more than eight minutes
to cook up a perfect steak on his soon-to-be patented barbecue.
He's
thinking about a cookbook now from the Grillology Institute
and then there's his special steak sauce that could be marketed
along with the cookbooks and the barbecue barrels. Then maybe
a line of utensils and accessories.
And
Robert's business now has a website. Click here
to check it out.
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